•ABOUT•
Copywriter. ACD. Lead writer. Senior writer. Content strategist. Creative Director. Copy Director. Ad hoc voiceover. Content design lead. Dog mom. Backyard gardener. Flea market fanatic.
My title changes, my role changes, my industry changes. But the one thing that's always remained constant is my love for the craft of writing.
I tend to thrive somewhere in the middle of creative + tech.
Most recently, I was an ACD at Klaviyo. We IPO'd. We rebranded. We relaunched. For about a year, I worked across two worlds—R&D and Marketing—while managing content designers and copywriters.
•AWARDS•
I'm not a big awards person, but I've received a few.
•The One Show (traditional, interactive, and design) •Addys (national & local)
•London International Awards
•Milwaukee 99’s (Best in Show)
•Cannes (shortlist)
•Ad Tech Awards
•Interactive Media Awards
•The FWA Site of the Day
•BELIEFS•
Your portfolio should always be in a state of flux.
Cram as much as humanly possible into a day.
Believe in the possibility of every assignment.
Constant change is the only constant.
Avoid boredom at all costs.
Clients
Allstate
Jack Daniel's
Woodford Reserve
Broan/Nutone
Evinrude E-Tec
Ski-doo
Seadoo
Corelle
Pyrex
Penfield Children's Center
Wild American Shrimp
The Coastal Bank
Georgia Natural Gas
The World of Coca-Cola
PetSmart
Secret Deoderant
Exclusive Resorts
Kraft Natural Cheese
Oreo Cookie
Jim Beam
Nintendo DS
Kmart
Frito-Lay
Oscar Mayer
Glade
Wrangler
USAA
Humana
Hyatt Hotels
John Deere
Illinois Lottery
Rashied David Charities
Saturday Place
Hoosier Lottery
Harley-Davidson
Dodge
Tire Rack
The Northern Trust
Sprint
Citibank
Kellogg's Special K
Houlihan's Restaurants
Skills
Copywriting
Branding
Positioning
Creative Direction
User Experience
Content Strategy
Storytelling
UX Writing
Content Design
Specialties
Creative Direction
Team management
Copywriting
Digital
Web
Editing
Content Design
UX Writing
Experience
Margaret Jean Creative
Creative Director, Writer
3/2025
Margaret Jean Creative is a woman-owned and founded creative shop with the fortitude to stand up in boardrooms and stand out at parties. From Creative Direction to Content Design, Copywriting to UI language, we thrive on finding joy in the messy middle.
Klaviyo
Associate Creative Director | Sr. Manager, Content Design
June 2022 – February 2025
Wore a lot of hats. Told a lot of Dad jokes.
Allstate
Sr. Manager, Content Design
June 2016 – June 2022
A cafeteria, a Starbucks, a dry cleaner, and a nail salon—all onsite. Corporate America for the win.
Freelance
ACD Writer | Content Strategist
July 2015 – June 2016
Worked with one decidedly adorable Angora bunny.
VML
ACD Writer
June 2014 – July 2015
Kept a pair of chartreuse-colored heels in my desk drawer, just in case.
Freelance
ACD Writer
–
Ate a lot of Jimmy John's. Wrote a lot of copy.
SapientNitro
Sr. Writer
–
The StreetWise lady on Dearborn sang to me every morning as I exited the 36 bus.
Critical Mass
Sr. Copywriter
March 2010 – August 2011
Sat directly beneath a raging Nerf basketball competition on the regular.
Chicago Portfolio School
Copywriting Instructor
–
Read a lot of headlines. Critiqued a lot of headlines. Witnessed some lightbulbs going off. Loved that.
Leo Burnett
Copywriter
–
Never did eat one of those shiny red apples. But I thought about it.
Cramer-Krasselt
Copywriter
–
Managed to get a TV spot about bathroom fans shortlisted at Cannes. Cried during Milwaukee winters.
Arnold Worldwide
Copywriter
–
Met the Woodford client while holding a vodka tonic. Smooth.
Wieden+Kennedy
Copywriter
–
Once locked myself out of the building and had to re-enter through the kitchen of the adjoining restaurant. I was cool like that.
Awards
| 2013 | Integrated Online Campaign: Imagine That for Hoosier Lottery, OMMA Awards |
| 2013 | Silver: Integrated Online Campaign | Hoosier Lottery, W3 Awards |
| 2009 | Site of the Day: YourPlayground.org, The FWA |
| 2009 | National Gold Addy: YourPlayground.org, Addy Awards - American Advertising Federation |
| 2009 | District Gold Addy: YourPlayground.org, District Addy's - American Advertising Federation |
| 2009 | Merit: YourPlayground.org, The One Show |
| 2009 | Shortlist: YourPlayground.org, Ad Tech Awards |
| 2008 | Penfield's Children's Center Posters, The One Show Design |
| 2008 | Best in Class: YourPlayground.org, Interactive Media Awards (IMA) |
| 2007 | Broan UltraSilent Ventilation Fan TV, Cannes: Shortlist |
| 2007 | Broan UltraSilent Ventilation Fan TV, Milwaukee 99's: Best in Show |
| 2006 | Spot of the Day: Broan UltraSilent Ventilation Fan, Adcritic/Creativity |
| 2004 | Addy: Jack Daniel's Distillery Tour, St. Louis Addy Awards |
| 2003 | Patrick Kelley Scholarship, The One Club
Featured in The One Club awards annual. |
| 2003 | Merit: Herman Miller Chairs, CMYK Magazine |
| 2002 | Leo Burnett Scholarship, Leo Burnett |
Education
Queens University of Charlotte
Masters, Communication
Charlotte, NC · 05/2018 – 05/2021
Specialization in Organizational Communication
Member of the Honor Society of Phi Kappa Phi
Northwestern University
Kellogg School of Management, Continuing Education
2019 – 2019
Leading with Analytics course for leadership level employees at Allstate.
LUMA Institute
Design Thinking Facilitation Certificate
2016 – 2022
Certified design thinking practitioner & facilitator.
The Creative Circus
Certificate in Copywriting
2001 – 2003
Spent 2 years at the Circus, changed the course of my career forever.
The University of Kentucky
BA in Journalism/Advertising
Lexington, KY · 1993 – 1997