Collective intro & sign-up screens, sample job queue, assessment tool.
Intro to brand and how to use the guidelines.
Who Collective is.
Initial content guidelines with use this/not that examples.
Collective: Claims App + Brand ID
Collective is a service that was created by Allstate’s Claims organization in 2020 to empower auto damage assessors with a new way to earn money as gig economy workers. Specialists can evaluate damage using photos and descriptions uploaded to the app, which speeds up the evaluation and resolution processes. This experience filled a niche in the auto damage assessment process, enabling more qualified assessors to work from home.
Project phases
- Create a unique branded experience (app, social, and email templates)
- Develop a brand book (visual ID, verbal ID)
- Design a simple sign-up and onboarding experience
- Role Content Strategist + Copywriter
- For Empowering the auto claims gig economy.
- URL www.collectivenow.com/