Case Study Video
Homepage with new quoting module.
Mobile & desktop views.
Content within flow example
Content within flow example
Content guidelines intro
Allstate Online Sales - App Design
Allstate’s online shopping and buying experience was the first in the industry to allow customers to purchase insurance without having to connect with a rep. As part of an integrated UX team, I developed a UX/UI content strategy for in-app copy, content guidelines, and a conversational writing style that guided users along the way.
- Role Content Strategy + UX Writer
- For Making it easy to bundle, quote, and buy.
- URL purchase.allstate.com/onlineshopping/welcome?zipcode=28134&product=Au&intcid=%2Fauto-insurance%7CPromotionQuoteHero%7CQuote%7CAu