•ABOUT•
Writer, content strategist, content designer, voiceover, dog mom, backyard gardener, flea market fanatic, yogi. My title changes, my day-to-day changes, and how and where I work change. But the one thing that's always remained consistent is my love for the craft of writing.
I thrive somewhere in the middle of creative and tech — but don't like to pick sides.
I'm currently the founding Head of Content at CWILL, building the content discipline for our US headquarters—overhauling content across our website, establishing our brand and content standards, and driving how we show up as a global brand. Before CWILL, I held roles at Klaviyo, Allstate, VML, SapientNitro, Critical Mass, Leo Burnett, Wieden + Kennedy, and several other creative advertising agencies, digital agencies, and consultancies across the US. I began my career as a copywriter, and being close to the work and a hands-on contributor have always been important to me. I'm happy to say I'm still down in the weeds and thriving.
•AWARDS•
I'm not a big awards person, but I've received a few, mostly from my days in advertising.
•The One Show (traditional, interactive, and design) •Addys (national & local)
•London International Awards
•Milwaukee 99’s (Best in Show)
•Cannes (shortlist)
•Ad Tech Awards
•Interactive Media Awards
•The FWA Site of the Day
•BELIEFS•
Your portfolio should always be in a state of flux.
Cram as much as humanly possible into a day.
Believe in the possibility of every assignment.
Constant change is the only constant.
Avoid boredom at all costs.
Experience
Founding Head of Content at CWILL
May 2026 – Present Remote
Copy Direction & Content Design at Margaret Jean Creative
3/2025
Margaret Jean Creative is a woman-owned, woman-founded creative shop dedicated to content that's clear, concise, and consistent — no matter where it lives. I thrive in the messy middle, finding joy in turning chaos into clarity.
I work across the full content spectrum, from copy and strategy to guidelines and design, flexing whatever skills the job calls for to help clients hit their goals. And when there's work to be done, I just dive in.
The name honors my two grandmothers, Margaret and Jean — pioneers in their own rights, each with a legacy of strength and determination. Their spirits left an indelible impression on me, and they influence how I move through the world — and my work — every day.
Associate Creative Director | Sr. Manager, Content Design at Klaviyo
June 2022 – February 2025
Managed the first content design team within the Design team in R&D. We created a content design system, helped 55+ product designers make their designs clearer and more successful, and had a lot of fun collaborating with cross-functional partners. My role expanded to include managing the copywriters, and I shifted gears to focus on marketing and web creative as well. As a systems thinker, this was a very fulfilling experience.
Sr. Manager, Content Design at Allstate
June 2016 – June 2022
Supported UXD and product design teams with copy, content strategy, and coffee talk. Worked across 7+ business areas and collaborated with cross-functional partners daily.
ACD Writer | Content Strategist at Freelance
July 2015 – June 2016
Supported agency teams with creative for TV, social, radio, and web. And supported UX and design teams with content strategy, UX writing, and content design.
Worked with one decidedly adorable Angora bunny.
ACD Writer at VML
June 2014 – July 2015
Partnered with ACD/Art Direction on Kellogg's Special K, Raisin Bran, and other sub-brands of Kellogg's across social, web, and UX creative. Directed junior and mid-level teams, regularly interfaced with and presented to clients.
Kept a pair of chartreuse-colored heels in my desk drawer, just in case.
ACD Writer at Freelance
Supported agency creative teams with email and social copy for Sprint, Dish Network, and other well-known brands.
Ate a lot of Jimmy John's.
Sr. Writer at SapientNitro
August 2012 – February 2014
Worked with cross-disciplinary teams on Hyatt Hotels, John Deere, Hoosier Lottery, Illinois Lottery, and pitches. Was part of the Hoosier Lottery winning pitch team, providing copy and content strategy. Regularly interfaced with and presented to clients.
The StreetWise lady on Dearborn sang to me every morning as I exited the 36 bus.
Sr. Copywriter at Critical Mass
March 2010 – August 2011
Sat directly beneath a raging Nerf basketball competition on the regular. Wrote web, video, social, and UX copy for USAA and Humana.
Copywriting Instructor at Chicago Portfolio School
Read a lot of headlines. Critiqued a lot of headlines. Witnessed some lightbulbs going off. Loved that.
Copywriter at Leo Burnett
Worked with art director partners on Allstate, PetSmart, and P&G, writing copy for TV, web, digital ads, and radio.
Never did eat one of those shiny red apples. But I thought about it.
Copywriter at Cramer-Krasselt
Worked with art director partners on Broan-Nutone, Corelle, Bombardier, and other brands. Wrote radio, TV, print, and web copy.
Managed to get a TV spot about bathroom fans shortlisted at Cannes. Cried during Milwaukee winters.
Copywriter at Arnold Worldwide
Wrote for Jack Daniel's, Woodford Reserve, and other Brown-Forman spirits. Also wrote for Houlihan's restaurants, Klipsch speakers. Radio, TV, print, and OOH.
Met the Woodford client while holding a vodka tonic.
Copywriter at Wieden+Kennedy
Worked with art director partners on Nike Golf, NikeLab.com, Belvedere Vodka, and pitches.
Once locked myself out of the building and had to re-enter through the adjoining restaurant's kitchen. I was cool like that.
Awards
Integrated Online Campaign: Imagine That for Hoosier Lottery, OMMA Awards
Silver: Integrated Online Campaign | Hoosier Lottery, W3 Awards
Site of the Day: YourPlayground.org, The FWA
National Gold Addy: YourPlayground.org, Addy Awards - American Advertising Federation
District Gold Addy: YourPlayground.org, District Addy's - American Advertising Federation
Merit: YourPlayground.org, The One Show
Shortlist: YourPlayground.org, Ad Tech Awards
Penfield's Children's Center Posters, The One Show Design
Best in Class: YourPlayground.org, Interactive Media Awards (IMA)
Broan UltraSilent Ventilation Fan TV, Cannes: Shortlist
Broan UltraSilent Ventilation Fan TV, Milwaukee 99's: Best in Show
Spot of the Day: Broan UltraSilent Ventilation Fan, Adcritic/Creativity
Addy: Jack Daniel's Distillery Tour, St. Louis Addy Awards
Patrick Kelley Scholarship, The One Club
Featured in The One Club awards annual.
Merit: Herman Miller Chairs, CMYK Magazine
Leo Burnett Scholarship, Leo Burnett
Clients
Skills
Specialties
Education
Masters, Communication at Queens University of Charlotte
05/2018 – 05/2021 Charlotte, NC
Specialization in Organizational Communication
Member of the Honor Society of Phi Kappa Phi
Kellogg School of Management, Continuing Education at Northwestern University
2019 – 2019
Leading with Analytics course for leadership level employees at Allstate.
Design Thinking Facilitation Certificate at LUMA Institute
2016 – 2022
Certified design thinking practitioner & facilitator.
Certificate in Copywriting at The Creative Circus
2001 – 2003
Spent 2 years at the Circus, changed the course of my career forever.
BA in Journalism/Advertising at The University of Kentucky
1993 – 1997 Lexington, KY