Work

Amy Stevens — Copy Direction + Content Design

Content Strategist + Copywriter

For Harley-Davidson’s 110th anniversary, we created a digital experience that followed their worldwide bike ride, which lasted the entire year. You could view the ride on an online map, join the ride virtually, and even insert yourself into Harley history. Social media came into play once you uploaded a photo of yourself into the site gallery. Photos were then used on Harley’s Facebook page as background images. You received a wall post when your photo was selected.

The campaign was a fun, interactive way for Harley enthusiasts to participate in the company’s 110+ years of rich history.

RoleContent Strategist + Copywriter ForHarley-Davidson

Interactive OLA. Scroll back and forth through Harley history. Then link to the site to see how Independents around the globe are celebrating independence.

Image uploader allows user to insert a photo into Harley history.

Example of UGC photo.

Example of UGC photo.

This is the ad that you initially upload your photo through.

Here, you save your photo and it is submitted to the larger gallery on the site, called the graphic wall.

This is the photo gallery of all user submitted photos.

If you're chosen, you get a post on your Facebook wall letting you know.

After you upload your image, it goes into a gallery on the site. Your image can be chosen at random to be the Facebook timeline photo.

Spotify ad that leads to the interactive playlist.

Interactive playlist. Add your favorite song to Harley's playlist and be part of history.

Standard OLA.