Klaviyo is the only CRM built for B2C brands. Its key differentiator is customer data, which is saved and stored on the platform. This allows brands to fully utilize it quickly and easily, scale, and build more personalized relationships with their customers—all in one place.

On February 20, 2025, we launched a global campaign announcing Klaviyo B2C CRM. Paid media, including digital ads, social media, podcasts, video, web, and product demos, featured refreshed branding. Corresponding events included an exclusive live stream, trade show booth design (eTail West, ShopTalk), and content marketing.