The Allstate Corporation web experience was dispersed across multiple websites that didn’t connect to the larger brand identity. Our charge was to audit, evaluate, and ultimately create a single web experience where all websites under the Allstate Corporation umbrella could live together.

We spent months determining the site architecture, branding, and voice/tone. Then, the real work of revising all the content and imagery started. This was a massive undertaking, but ultimately, it gave Allstate’s stakeholders something to be proud of with consistent branding, navigation, simplified wayfinding, and refreshed messaging.