The Allstate Corporation’s web experience didn’t exist — related information was scattered across multiple sites that didn’t align with the larger brand identity. Our charge was to audit, evaluate, and ultimately create a single web experience for all websites under the Allstate Corporation umbrella.

Site architecture, content strategy, identity, voice/tone — everything was on the table when it came to this cross-functional initiative. Stakeholders from across the company came together over 2 years to prioritize, evaluate, and ultimately launch this new experience.