Hyatt Hotels has over seven hotel brands under their roof – but none had their own sites at the time of this work. What started as a simple UX project to re-architect the sites evolved into one that required some storytelling to differentiate each brand in the minds consumers.

Before we created these experiences, even I couldn’t tell you what they stood for individually. Park Hyatt & Andaz are featured here – because they’re my favorites. I also wrote for Hyatt Hotels, Hyatt Regency, Hyatt House … and the list goes on.

My role: Writer, Concepter, Hotel Lover.